50¢ Frosty + Major League Baseball
Wendy’s launched a 50¢ Frosty promo in the summer of 2016 and partnered with the MLB for a promoted trend on Twitter. We let the world know about the deal and threw them a meatball: post a Frosty pic, use the hashtag #50CentFrostyMLB, and you’re entered to win access to MLB.TV Premium. We created the “Frosty Race” and the winner was determined by a series of Twitter Polls, paired with animations posted throughout the day of the promoted trend.
50¢ Chicken Nuggets Test
When you love something, you don’t want to share it. Wendy’s offered 4-piece nuggets for 50¢ in four test markets (Jackson, MS; Las Vegas, NV; Albequerque, NM; and Dallas, TX) and we created TV empowering consumers to tell nugget thieves, “Get your own.”
50¢ Frosty In-Cinema Experience
Wendy’s 50¢ Frosty returned for the summer of 2017 and reached 125MM moviegoers over the course of the summer by advertising their LTO with animated pre-roll in theaters, giving away 2,000 movie tickets each week for users submitting a “Frosty Selfie” using #FiftyCentFrostyFilms. We kept TV focused on the value and drove traffic in-store, but incorporated a nod to the in-cinema partnership with the inclusion of the animated Frostys.
