50¢ Frosty + Major League Baseball
Wendy’s launched their 50¢ Frosty on August 15, 2016 and partnered with the MLB for a promoted trend on Twitter. We let the world know about the deal and threw them a curveball: post a photo of their Frosty and use the hashtag #50centFrostyMLB, and they were entered to win a free season-long subscription to MLB.TV Premium. We created the “Frosty Race” (Team Chocolate or Team Vanilla), the winner being determined by a series of Twitter Polls paired with animations posted throughout the day of the promoted trend.
50¢ Chicken Nuggets Test
When you love something, you don’t want to share it. Wendy’s offered 4-piece nuggets for just 50¢ in four test markets – Jackson, MS; Las Vegas, NV; Albequerque, NM; and Dallas, TX – we created TV empowering consumers to tell nugget thieves, “Get your own.”
50¢ Frosty In-Cinema Experience
Wendy’s 50¢ Frosty returned for the summer of 2017 and reached 125MM moviegoers over the course of the summer by advertising their LTO with in-cinema animation pre-roll in theaters, giving away 2,000 movie tickets each week for users submitting a Frosty selfie using #FiftyCentFrostyFilms. TV focused on the value and pushed to drive consumers in-store while incorporating a nod to the in-cinema partnership and activation with the inclusion of the Frosty animations.