Associate Creative Director


Twitter Beef + #NuggsForCarter

Signature Sass on Social Media

With organic Twitter exchanges pointing to Wendy’s longstanding promise of “Fresh, Never Frozen Beef” and an arbitrary reply to a young man in search of free chicken nuggets, Wendy’s cemented their reputation as a corporation that brings quick wit and attitude to social media.

Twitter beef Case study – When a product benefit becomes national news

#NuggsForCarter Case Study – How Wendy’s helped fuel the most retweeted tweet of all-time [UNTIL 2019]