Associate Creative Director
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WENDY'S ASIAGO RANCH CHICKEN CLUB

The path to “Chicken-lightenment”

When something is bland and boring, you say, "it tastes like chicken." Wendy’s Asiago Ranch Chicken Club is the epitome of chicken at its most inspiring — which is why we created motivational speaker Chick Bawkman to share this message in Wendy's first-ever Facebook 360° video. We supported Chick Bawkman’s message with long-form digital video that showed "testimonials" from his converts, and hinted at his mantra with an extra-special TV-appearance.

ASIAGO RANCH CHICKEN CLUB – Facebook 360° VIDEO


Long-form Digital Video – Chicken-lightenment Testimonials

ASIAGO RANCH CHICKEN CLUB – :15 TV