The ‘90s Called…
…and left a message for two generations — the Wendy’s Taco Salad is BACK! We knew 1990s Taco Salad fans would be “stoked” about its return, but our challenge was attracting a younger audience that may have been too young to experience it the first time around. We targeted each generation where they spent time online, and targeted them with content they’d want to share with each other.
TACO SALAD – CASE STUDY
The ‘90s making a comeback in pop culture, combined with the fact that parents enjoy sharing nostalgia with their children, allowed us to create video content that shows roles-reversed — kids sitting their parents down for tough-love talks while their parents relive their glory days with the return of Wendy’s Taco Salad.