Getting Folks to Getaway

#VisitKC

The Kansas City Convention & Visitors Association’s 2014 challenge: convince female leisure travelers that KC is a fun and unique getaway, and the real fun is doing as the locals do.

We hit the streets and recruited real Kansas Citians who shared opinions on major attractions, hidden gems and personal favorites around town, while checking boxes for sponsors with mentions and on-location coverage.

KCCVA – “WHY KC?” – :30 tv – regional market