Associate Creative Director
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KANSAS CITY CONVENTION AND VISITORS ASSOCIATION

#VisitKC

VML[Y&R] was the traditional AOR for Kansas City Convention & Visitors Association (KCCVA), with a 50/50 pro-bono relationship, since inception in 2005. Our challenge in 2014, was to convince the female leisure traveler that KC is a fun and unique getaway. Most people want the insider tips when they visit a place for vacation — the real fun is doing as the locals do. Using a man-on-the-street approach, we featured a range of found Kansas Citians who shared opinions on major attractions, hidden gems and personal favorites.

KCCVA – “WHY KC?” – :30 tv – regional market