Talking that Real Talk

Food’n’Supers

We shot “lick-the-screen” footage and moved Wendy’s signature sass on social into TV by creating a food-forward campaign coined “Real Talk,” launching with a Super Bowl spot using McDonald’s own words against them.

Fresh, Never Frozen Beef – “iceberg” – :30 TV – Super Bowl

Art card copy with a sense of humor and a touch of ‘tude!
Tabletop shot to spark appetites and drive trial!
Music selected to layer in confident energy! … A “swagger,” if you will.

After the Super Bowl, the “Real Talk” campaign became the preferred template for Wendy’s television in 2018.

Additional “Real Talk” FAVEs