Associate Creative Director
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GATORADE EVERYTHING TO PROVE

You get out what you put in

To convince the target of elite teen athletes that sports nutrition is the key to reaching the next level, a branded content series was created in collaboration with NFL Films, following 15 of the top NFL rookie prospects from the Senior Bowl through their first season in the NFL. The “Everything to Prove” OLV series went behind the scenes and the Gatorade Sport Science Institute led the journey by mapping out customized fueling plans for each athlete. 

Everything to prove – case study